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Northwestern College Bridge Course - Integrated Marketing Communications
An introduction to principles of integrated marketing communications that includes consumer insight, research, market segmentation, brand positioning, communications messages and marketing planning. Overviews the tactical areas of marketing communications including branding, advertising, digital media and corporate communications as well as launching new products.
Northwestern College Bridge Course - Europe in the Modern World
This introduction to the history of Modern Europe will offer new perspectives on the idea of historical “progress”: What are the catalysts of change? Does change happen because of individuals or social forces? How did people in the past react to change? Who is change for and who gets left behind?
Northwestern College Bridge Course - Beginning German
This is part of an intensive Summer Session Beginning German sequence. The class will meet 3 hours per day, five days a week, for three weeks. The class comprises one full quarter of work. Students will receive a systematic introduction to basic German. All four language skills--speaking, listening comprehension, reading, and writing--are stressed to insure that students acquire a basic command of German.
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